The Pocket Guide to Customer Interviews

Everything you need to plan, run, and make sense of customer interviews.

Most founders don’t struggle because they skip customer research — they struggle because the answers they get are misleading. 

This guide shows you how to cut through that noise and have customer conversations that reveal what people actually do, feel, and value.

Inside, you’ll learn how to:

Ask the right questions (and avoid the ones that lead to polite, useless feedback)

Structure conversations that uncover real behavior and real pain — not opinions

Turn messy interviews into clear insights you can confidently act on

Includes ready-to-use templates to help you go from guessing to knowing — even if you’ve never done customer research before.