{"product_id":"the-pocket-guide-to-customer-interviews","title":"The Pocket Guide to Customer Interviews","description":"\u003ch3 data-start=\"282\" data-end=\"359\"\u003eEverything you need to plan, run, and make sense of customer interviews.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMost founders don’t struggle because they skip customer research — \u003cstrong\u003ethey struggle because the answers they get are misleading\u003c\/strong\u003e. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"878\"\u003eThis guide shows you how to cut through that noise and have customer conversations that reveal what people \u003cem data-start=\"847\" data-end=\"857\"\u003eactually\u003c\/em\u003e do, feel, and value.\u003c\/p\u003e\n\u003cp data-start=\"398\" data-end=\"426\"\u003eInside, you’ll learn how to:\u003c\/p\u003e\n\u003cp data-start=\"429\" data-end=\"517\"\u003e\u003cstrong data-start=\"429\" data-end=\"456\"\u003eAsk the right questions\u003c\/strong\u003e (and avoid the ones that lead to polite, useless feedback)\u003c\/p\u003e\n\u003cp data-start=\"520\" data-end=\"605\"\u003e\u003cstrong data-start=\"520\" data-end=\"547\"\u003eStructure conversations\u003c\/strong\u003e that uncover real behavior and real pain — not opinions\u003c\/p\u003e\n\u003cp data-start=\"608\" data-end=\"682\"\u003e\u003cstrong data-start=\"608\" data-end=\"653\"\u003eTurn messy interviews into clear insights\u003c\/strong\u003e you can confidently act on\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"817\"\u003eIncludes \u003cstrong data-start=\"693\" data-end=\"719\"\u003eready-to-use templates\u003c\/strong\u003e to help you go from \u003cem data-start=\"740\" data-end=\"750\"\u003eguessing\u003c\/em\u003e to \u003cem data-start=\"754\" data-end=\"763\"\u003eknowing\u003c\/em\u003e — even if you’ve never done customer research before.\u003c\/p\u003e","brand":"Build What Matters","offers":[{"title":"Default Title","offer_id":43992509710447,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0208\/4975\/files\/Free_iPad_Mockup_Community.png?v=1765663499","url":"https:\/\/buildwhatmatters.today\/products\/the-pocket-guide-to-customer-interviews","provider":"Build What Matters","version":"1.0","type":"link"}